Flavia Antonia Cortrie

This is the second part of the article. Should you find out more about the five types of solutions offers that could innovate the medtech sector, please click here.  By definition every solution, regardless of its design, targets a specific customer challenge. The key to configuring effective solutions is to understand the customer’s needs, but majority […]

From the medtech sector’s growth figures[1] and revenue outlook[2], you would assume the industry’s success is guaranteed. Across the world, the population is aging, pushing up the demand for medical devices. However, as we dig a little deeper into market trends, we see that a positive revenue outlook doesn’t necessarily result in profitable growth. In […]