Thierry Herbreteau

Thierry Herbreteau

Thierry Herbreteau was appointed Chief Executive Officer Europa Group in February 2014. A private company founded in 1987, Europa Group is a European Leader in innovative Medical Education platforms,programs & solutions.Prior to this appointment Mr, Herbreteau has over 20 years of global senior executive experience in the medical device sector including eight years with St Jude Medical with his last role at St. Jude being President EMEAC. Prior to workingwith St Jude, he spent 13 years with Eli Lilly & Guidant with his most recent role being General Manager Guidant France.Mr. Herbreteau started his career as a consultant in Tokyo and earned his MBA at Stern Business School, New York University.

Continuous Medical Education
Yesterday, EDMA and Eucomed announced recommendations to respective members on how to improve their Codes of Ethical Business Practice. Chief among their recommendations are a phase out of direct sponsorship and stricter guidelines for indirect sponsorship of healthcare professionals to attend third-party organised conferences. They’ve also committed to working with stakeholders to elaborate new models of support for the continuing medical education of HCPs. What follows is my take on the future of CME. What is the current state of continuing medical education (CME)? Is CME itself – and the way it is being delivered – truly effective? Almost everyone involved in medicine - from regulators to physicians - agree that CME is essential. Today, a significant proportion of CME takes place during medical congresses where delegates often receive direct industry sponsorship. It is this sponsorship that has attracted regulatory concern, putting CME into question. Is Continuous Medical Education itself – and the way it is being delivered – truly effective? One current concept of CME is that simply presenting scientific/clinical information (usually through long and complex PowerPoint slides) is education enough for most practicing physicians. In my experience of interacting and working with practitioners, I have found this to be neither true, nor enough. Clinicians today are looking for something that is directly applicable to their daily practice. To respond to real physician needs, the Europa Group works closely with medical societies and institutions as well as with committed groups of physicians. First to understand their needs and then to develop high-quality, effective and interactive practitioner education. Our educative solutions are the results of rigorous academic research & development with experts in adult learning. This is how it works… All sessions are run by and for physicians. When physicians are nominated by their societies to present at these sessions,...