Jurriaan van Rijswijk

Founder and Chairman Games for Health Europe Foundation (NL).

Jurriaan van Rijswijk (Msc): Founder and chairman ‘Games for Health Europe’ Eindhoven, October, 5th 2017 ‘Games for Health Europe’ wants to stimulate a paradigm shift in healthcare. Consider happiness as a positive condition for good health instead of the other way around. In healthcare, patients can be faced with considerable adversity; healthcare professionals sometimes work in challenging conditions and have to cope with difficult decisions. Global healthcare cost is rising steadily; shortage of healthcare professionals tends to turn into a disaster. Drastic transformation is needed. In terms of Richard Layard's happiness economics, patients’ wellbeing has to prevail over sickness. Unhappiness has a negative impact on individuals and society. It is obvious, unhappy people are more demanding, therefore, healthcare becomes more costly and time consuming. Maximising happiness is of real value. As we move to embrace Michal Porter’s value-based healthcare, we must strive to increase contentment among patients and other healthcare players, in order to achieve a sustainable and affordable healthcare system. Serious gaming can help. Playing is an evolutionary successful strategy for learning, behavioural change, and so for transformation. And above all, play is in human's DNA. We don't learn how to cycle by reading a book! That’s why we design serious games and improve the lives of patients by solving today’s healthcare challenges in innovative ways. Take medication adherence, for example. If patients do not take their prescribed medications every day, it can have serious consequences for them and lead to higher costs for the healthcare system. EntertainR helps chronic patients to remind them for their daily medication intake. Elderly like to play games, like crossword puzzles. Isn't it fun to participate in the world's largest crossword puzzle? In order to join this game, simply scan the medication package, and you are in. Meanwhile you are reminded to take...